Bainbridge Disposal used to field hundreds of calls each week with simple questions—service details, pickup schedules, and the classic “Is it recycling or yard waste week?” One of the big goals for the new site was to cut down on these calls by making answers easily accessible online. We made it happen by adding a bold, front-and-center banner on the homepage to clarify the weekly pickup schedule, sprinkling FAQs throughout the site, and introducing an optional top banner for important announcements. This resulted in a dramatic drop in calls, freeing up the team to focus on what really matters—serving the community’s disposal needs.