The Senior Housing Assistance Group (SHAG) needed a modern, updated look to go with new branding and a large marketing campaign. The website highlights SHAG’s overall mission and focuses on each of SHAG’s 28 communities via unique pages for each and an interactive property map. The business goal of the site is to generate leads on prospective residents. We built a custom CMS to accomplish these goals that includes a comprehensive lead tracking system so SHAG can follow-up on leads and determine which marketing campaigns are most effective.

Website design by GCDirect.

Visit the SHAG website